Andersen® Windows

For Andersen® we worked on every aspect of the design and production of their consumer and commercial catalogs.

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Catalogs

You can increase production speed and finished catalog quality using a smart design and production stratedgy. For example, use time-saving features of Adobe® software (e.g., tables, styles, automatic layout, etc.), develop image management and structured copy stratedgies.

A really good catalog makes it look easy. Easy to find what you want, easy to understand the value-proposition, and easy to buy.

Catalog Creation Services

1. Complete Design + Production Services
2. Print/PDF Catalogs
3. Hybrid Multi-Media Catalogs
4. Web-Catalogs

Catalog Design + Production

In addition to graphic design services we offer illustration, technical/business graphics, and Photoshop® services. Technical writing and editing services are available on request.

Print/PDF Catalog

We can help with a variety of print/PDF catalog production services:

• Current best-technology analysis and recommendations (digital, offset, offshore)
• Technical project specification preparation
• Print vendor bid procurement
• On-press supervision
• PDF version(s)

Hybrid Multi-Media Catalog

A print + digital-media hybrid catalog can create new market excitement. For example; instead of one big honkin' all-purpose catalog, combine smaller market-segment targeted catalogs which may include CD-ROM, DVD or web provided multi-media content.

Web-Catalog

An online catalog offers many benefits. You could even use a web-catalog's hosting server as an adhoc Digital Assets Management (DAM) system.

• Reduce Your Cost-Per-Sale
  Customers can view every product easily. Common tasks (e.g., downloading, ordering) can be handled automatically. Order-ready quotes can be auto-generated.
• Streamline Orders, Eliminate Order Errors
  The fewer steps and hands involved, the lower your order processing costs. A web-catalog makes it easy to keep product data accurate and current. Customers make fewer order errors and costly returns are avoided.
• Customer Ordering Confidence
  Customers place the order when they know they're getting the right product. Using online rules-based configurators and sizing tools you can guide users to the correct products and options.
• Target Market Segments
  Using web anyalitics you can track online activity to learn more about your customers' needs. Custom catalogs can be tailored for specific geographic regions, distributors and customers. With localization filtering you can publish online catalog presentation to use local languages and currencies.
• Generating Leads
  When you require contact information from visitors who use your website, for example; when they download information, the collected information can be used as a qualified lead.
• Lower Print Costs
  Printing traditional print catalogs can cost in excess of five dollars a copy. Web Catalogs are cheaper, efficient, and are easier to maintain.

Paper Tip

Because paper represents a significant percentage of a printed catalog's production cost, learning more about it can save a lot of money.

Paperspecs.com is an excellent resource. When you signup for the newsletter you receive a free PDF: Five Paper Myths Solved. This eBooklet exposes "the truth about five of the paper myths we all have heard before and why they matter to you."

Complete creative and production services, or just an extra hand to complete your project — we're flexible.